Asher Jay – Shifting the Focus on Creative Conservation

Creative conservationist Asher Jay is a designer, artist, writer, and activist who uses creative concepts and design to advance animal rights, sustainable development, and humanitarian causes. Her art, sculpture, design installations, films, and advocacy advertising campaigns bring attention to everything from oil spills and dolphin slaughters to shrinking lion populations. Much of her best known work spotlights the illegal ivory trade, including a huge animated billboard in Times Square and an ambitious project aimed at China’s ivory-hungry rising middle class. She participated in the Fabergé Big Egg Hunt in New York, where her oval oeuvre went on to raise money for anti-poaching efforts in Amboseli, Kenya. Upcoming projects will tackle biodiversity loss during the Anthropocene and expose threats to the world’s most traded and endangered mega fauna. http://www.nationalgeographic.com/explorers/bios/asher-jay/